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See what's working. Know what to do next.

brings every channel, campaign and target into one live view, with forecasts that show their working and commentary from the people who run your account.

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KPI tiles with targets Line, bar, combo & more Reader controls Highlight and drill Date locks Forecasts with a method Commentary Ask about your data Meeting packs Annotations Budgets & pacing Seen by Two-factor sign-in

in motion

How your data flows, start to finish.

Collected, governed in , signed in to securely, then live in for you to question. Sixteen seconds on a loop, with made-up figures.

The whole story, with sound: in 60 seconds

The tour

From raw numbers to the Monday meeting.

Scroll through a week in . The figures are made up; everything they do is real.

01 · Connected

Everything arrives in one place

Media platforms, web analytics, sales figures and your media plans come in through , mapped to one set of names and one definition of every metric.

02 · At a glance

Know where you stand

Every KPI shows its trend and how it compares with last time. A tile that’s out of line is marked along its top and says why, so the one that needs you stands out.

03 · Explore

Question every number

Swap the metric, the breakdown or day, week and month from the chart's own title. Filters highlight or drill, and your choices are saved for you alone.

04 · Forecast

See where it lands

Projections name their method (pace, baseline, trend or seasonal) and show a likely range. If there isn't enough history to be honest, they say so.

05 · Insight & commentary

Read the story behind it

Insights and recommendations harness potent.ai to spot what changed and what to do about it, and alerts tell you the moment a rule you set is broken. The experts who run your account turn them into the story, weekly, monthly or when something happens, and a named person publishes every word.

06 · Ask

Ask about your data

Ask a question in plain English. potent.ai builds the answer from governed figures and points you to the report that already shows the number. It never does the arithmetic.

07 · Meeting

Take it into the meeting

Published slides and commentary become a presented meeting pack, and export to PDF when it needs to travel.

Where the day starts

Open it. Know where you stand.

Home says first whether today’s figures can be trusted, then what’s new, where the commentary and meeting packs are kept, and a place to ask a question.

  • Platform health, in a colourGreen when your figures are up to date, amber when some may be incomplete, red when something has stopped, with the day they run to.
  • Folders, not huntingCommentary and meeting packs each have their place, with the latest on top and the next meeting’s pack ready.
  • Ask from the startThe Analyst waits on Home, ready for your first question of the day.

Beyond the numbers

Not just what happened. Why.

Why it moved

Pin an annotation to a date, so the reason for a spike sits right next to the spike.

Alerts, before you ask

Set a rule on any KPI and DataViz tells you when it’s broken, with the figures that broke it. No one has to go looking.

Meeting ready

Published slides and commentary become a presented meeting pack, and export to PDF when it needs to travel.

Governed by design

Built on data you can stand behind.

holds no private copy of your numbers. It reads the checked, published version from , and every figure can say where it came from.

  • Two-factor sign-in for everyoneMandatory, with repeated attempts blocked and strict security headers on every page.
  • The right view for each personViewers, editors and admins, set per client. Viewers only ever see published slides, never drafts.
  • A full historyEvery slide keeps its revisions, and changes are recorded in an audit trail.
  • Never a false zeroA figure that's missing, late or incomplete says so. It is never shown as zero.
  • AI with guardrailspotent.ai only sees governed metrics, never writes SQL, never does the sums and never publishes. It only runs where a client has agreed it can.
  • Works with your own AI assistantThe AI assistant your team already uses can connect to through MCP, the open standard for this, with the same permissions you have.

Getting started

Set up with you. Better every month.

Step 1

Connect

We connect your platforms to and agree your naming rules and metric definitions with you.

Step 2

Build

We build your reports with you, around the decisions you actually make.

Step 3

Launch

Your team signs in with the right role for each person, and we show them round.

Step 4

Improve

Usage shows what gets read and what doesn't, so your reports keep getting sharper.

Ready when you are

Your numbers, ready when you are.

Already with us? Log in for this week’s figures, forecasts and commentary. New to ? Email us and we’ll show you round.

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